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JEFFERSONVILLE, IN November 21, 2008
The National Association for Stock Car Auto Racing, Inc. (NASCAR) has selected Indiana based ACCENT InterMedia, LLC (www.accentintermedia.com) to be the official gift card provider of NASCAR.com Superstore gift cards featuring the NASCAR Sprint Cup Series’ most popular drivers.
The NASCAR-themed gift cards are sold nationwide in retail outlets and online from the NASCAR.COM Superstore.
ACCENT InterMedia has signed licensing agreements with top NASCAR race teams including JR Motorsports, Hendrick Motor Sports, Gillett-Evernham Motorsports and Richard Childress Racing to develop the driver themed gift cards, which will be redeemable online for officially licensed merchandise at the NASCAR.COM Superstore, (www.nascarsuperstore.com).
The NASCAR Driver gift cards will include unique designs for NASCAR Sprint Cup Series drivers Dale Earnhardt, Jr., Jeff Gordon, Jimmie Johnson, and Kasey Kahne, and will be sold through multiple grocery, pharmacy and big box store networks, as well as the www.nascarsuperstore.com website.
“Choosing ACCENT InterMedia as our gift card partner was an easy decision,” stated NASCAR managing director of licensed products Blake Davidson. “They have an outstanding reputation as innovators in the gift card industry, and are passionate about the NASCAR brand. We look forward to promoting the NASCAR gift card throughout the racing season, and integrating the gift card in sponsor promotions.”
Tim Clark, Chief Executive Officer of ACCENT InterMedia said, “NASCAR is one of the most attended and watched professional sports in the world.” Clark continued, “With tens of millions of fans in the US alone, and the thousands of products made available at the NASCAR.COM Superstore, we believe that NASCAR gift cards are going to be welcomed by retailers, consumers and sponsors alike.”
Joe Mattes, Vice President of Licensing for JR Motorsports stated, “We’re excited about including Dale Earnhardt Jr. in the NASCAR.com Superstore’s gift card program. We believe the NASCAR.com Superstore gift cards provide consumers the best value with the largest inventory of NASCAR and driver-related products.”
About ACCENT Intermedia
ACCENT InterMedia, (www.accentintermedia.com), partners with world-class companies to develop, market, sell and support innovative stored value products and services. ACCENT delivers unique gift card concepts and marketing strategies that maximize client profitability, while adding value and convenience for the end consumer. Headquartered in Jeffersonville, Indiana, ACCENT provides full-service capabilities as a gift card issuer including franchisee gift card integration, Internet order processing and fulfillment. ACCENT InterMedia is located in the ACCENT 300 Building, 300 Missouri Avenue, in Jeffersonville, IN.
About NASCAR
The National Association for Stock Car Auto Racing, Inc. (NASCAR), celebrating 60 years in 2008, is the sanctioning body for one of North America's premier sports. NASCAR is the No. 1 spectator sport – holding 17 of the top 20 highest attended sporting events in the U.S., and is the No. 2 rated regular-season sport on television. NASCAR races are broadcast in more than 150 countries and in more than 30 languages. NASCAR fans are the most brand loyal in all of sports, and as a result more Fortune 500 companies participate in NASCAR than any other sport.
NASCAR consists of three national series (the NASCAR Sprint Cup Series, NASCAR Nationwide Series, and NASCAR Craftsman Truck Series), four regional series, and one local grassroots series, as well as two international series. NASCAR sanctions more than 1,200 races at 100 tracks in more than 30 U.S. states, Canada and Mexico. Based in Daytona Beach Fla., NASCAR has offices in New York, Los Angeles, Charlotte (N.C.), Concord (N.C.), Conover (N.C.), Bentonville Ark., Mexico City, and Toronto.
About GSI Commerce
GSI Commerce® is a leading provider of services that enable e-commerce, multi-channel retailing and interactive marketing for large, business-to-consumer (b2c) enterprises in the U.S. and internationally. GSI delivers customized e-commerce solutions through an e-commerce platform, which is comprised of technology, fulfillment and customer care. GSI offers each of the platform’s components on a modular basis, or as part of an integrated, end-to-end solution. GSI also offer a full suite of interactive marketing services through two divisions, GSI Interactive and e-Dialog Inc.
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