Our Services

Sales & Marketing

When properly managed, gift cards provide powerful, ongoing marketing power that can increase customer loyalty. ACCENT works as an extension of your brand team to elevate and expand your gift card program to be more than a traditional gift giving tool. Your stored value card program can be used to:

• • Increase participation in an incentive or loyalty program
• • Build business to business applications
• • Support a retail promotion
• • Enroll participants in membership based services
• • Generate a database for life cycle marketing programs (service contracts)
• • Personalize customer relationships
• • Raise money for charitable organizations

• • Consumer research
• • Custom card and carrier designs
• • Web design
  • Promotion / loyalty program development
• • Direct marketing
• • Email marketing

Financial Services

As gift cards are growing in popularity, so are state regulations and legal issues regarding how they may be managed. ACCENT InterMedia works with clients to safely navigate legal requirements regarding expiration dates, non-use fees, escheatment and other issues.

ACCENT also provides daily account reconciliation services to keep track of purchases, redemptions and customer buying trends to keep your books and customer balances accurate and up to date.

ACCENT’s financial services include:

• • Account reconciliation
• • Escheatment compliance
• • Float management

Technology

Numerous studies prove that gift cards have been shown to increase sales, improve employee performance, build loyalty, foster teamwork and create new markets. However, successful gift card programs are not possible without solid, fail-safe technology infrastructures to keep programs up and running smoothly.

ACCENT’s team of experienced I.T. professionals provide expert service to make certain your stored value program is reliable and secure at all times. ACCENT assigns a dedicated account manager to guide the development process and ensure that every detail of your system is built for maximum performance.

ACCENT’s technology services include:

• • Customized application development
• • Site hosting
• • Online reporting
• • Database management
• • Online sales integration
• • Redundancy
• • Fraud prevention
  
  
  

Program Support

Launching a successful gift card program involves more than simply printing an image on plastic – it involves marketing strategy, point of sale systems integration, financial reconciliation, inventory management, retail distribution, order fulfillment, legal compliance and much more. ACCENT’s dedicated account management will provide implementation and marketing support to leverage your gift card program across both consumer and business to business markets.

In addition, ACCENT provides the ancillary support services that are necessary to take your gift card program to the next level:

• • Dedicated Client Services Manager
• • Full Service Fulfillment Center
• • Customer Service Support
• • Analytical Reporting
• • Direct Mail
• • Third Party Distribution